widok
Website design project for a perfume brand, created as part of the Digital Designer course.
The project involved creating a complete concept for a fictional perfume brand inspired by natural landscapes — including art direction, visual identity, and website design. The main challenge was to balance a cohesive design system with distinct visual identities for different products.
Web Design
Branding
Design system
Process
Completion of the Digital Designer course.
Visual research and collection of reference materials.
Selection and editing of visual assets (Pexels), creation of perfume bottle mockups (Photoshop), and copywriting.
Design of a basic design system including typography, color palette, components, and composition principles.
Expansion of additional views while maintaining system consistency and differentiating the visual character of each fragrance line.
Design of interactions and microanimations, including a hero animation and animations within product sections.
Key Takeaways
The project taught me how to think more systematically and maintain visual consistency across multiple views and product lines. It also helped me better understand how to balance a cohesive design system with distinct visual identities for different products.
Since the project was created as part of a course, it did not include testing with real users. If I were to develop it further, I would conduct usability testing to validate design decisions and better adapt the experience to user needs.