Logo design for hanaedu — an educational brand supporting students interested in studying, living, and finding their way in South Korea.

The logo combines wordmark with a motif of interconnected circles, symbolising the idea of unity and connection. Subtly incorporated into the mark are Hangul characters representing the word “hana”, meaning “one,” adding a discreet Korean reference without overpowering the main form.

A distinctive detail is the slightly irregular, organic edge of the lettering. Inspired by the traces of ink and the character of handwritten forms, these subtle imperfections reference writing, learning, and the process of gaining knowledge. At the same time, they soften the geometric construction of the logo, giving the identity a more human, authentic, and approachable character.